Releasing exclusively in-store and online this Saturday, February 1 at 11am HST.
Aloha kākou!
February 1 marks the beginning of Mahina ʻŌlelo Hawaiʻi, or Hawaiian Language Month, which was first established in 2013 in an effort to embrace and uplift Hawaiʻiʻs native language. In honor of this month, weʻre releasing our Alpha tee, offering a rare look at the first printed Hawaiian language alphabet from 1822 (notice the extra consonants B, D, R, T, and V). The Alpha design arrives on a vintage black long-sleeve tee or a beige short-sleeve tee. Accompanying the Alpha tees is a new Mānoa Mist 59FIFTY and matching snapback. Both the 59FIFTY and snapback feature a dark green base with white, blue, green, yellow, and red stitching on the front and white stitching on the side and back. The snapback also adds a white snap closure.