Releasing exclusively in-store and online this Tuesday, September 8 at 11am HST.
Aloha kākou!
This Tuesday, we’re releasing a brand new tee design called Hawaiian Hut, along with an Aloha 59FIFTY, Aloha snapback, and a Mua strapback. The Aloha 59FIFTY features a RealTree APX camouflage base with black visor, black top button, and black eyelets, while the front and back logos are stitched in black and red and the side logo is stitched in black. The Aloha snapback flips the colorblocking with a black crown, RealTree APX camouflage visor and top button, gray eyelets, and a black snap closure. The front and back logos are stitched in gray and red, while the side logo is stitched in gray. The Mua strapback features a stone base with white embroidery all around. The new Hawaiian Hut tee takes inspiration from the old Hawaiian Hut theatre restaurant at the Ala Moana Hotel, which opened its doors in 1970 and was a true tiki bar in every sense of the word, along with nightly shows and full interior styling, and was a go-to spot until closing in 2009. The logo is flipped with our branding and address, printed on a mushroom-colored tee.
