Releasing exclusively in-store and online this Saturday, August 15 at 11am HST. @shandellenakanelua@hu.la.li Aloha kākou! Inspired by our beloved Princess Kaʻiulani and showcased at the beautiful street in Hilo that bears her name, we bring you our second Coolands Capsule this Saturday, with three different New Era silhouettes and a new color in the Coolands tee. The Island Rose 59FIFTY features a black base with woodland camouflage undervisor, while the Island Rose 9FIFTY snapback features a black crown with woodland camouflage visor, and the Island Rose 9FIFTY A-Frame snapback features a woodland camouflage crown and a black visor. All three caps sport white and blue embroidery and the two snapbacks are finished off with white snap closures. The Coolands tee...
Releasing exclusively in-store and online this Tuesday, August 11 at 11am HST.
Aloha kākou!
This Tuesday, we have a brand new tee design releasing alongside a new UH fitted. The new tee design is titled Starting Tackle, which is a play on words tying back to the inspiration behind the design—outdoor company Plano—a household name when it comes to tackle boxes and durable storage. It features a stacked F graphic above an italicized FITTED, printed in white and shades of teal on the back and white and gray on the front.
The UH 59FIFTY comes in a sand color with clean all-white embroidery all around, and features a pop of teal on the undervisor, perfect for summer weather.
Releasing exclusively in-store and online this Saturday, August 8 at 11am HST. Aloha kākou! Inspired by the versatility of classic outdoor gear but designed for everyday life in Hawaiʻi, this week's release we introduce another VANGUARD SNAPBACK alongside our ALL PURPOSE TEE — a combination made to move from the mountain, to town, to the shop, to the beach, and everywhere in between. Whether you're chasing daylight, hunting down your next pair, grabbing lunch with the crew, or simply taking the long way home, these pieces were made to keep up. Our VANGUARD SNAPBACK arrives in a bold purple crown with a black visor and a gray dashmark undervisor, finished with embroidered yellow and black details that create a timeless...
Releasing exclusively in-store and online this Tuesday, August 4 at 11am HST.
Aloha kākou!
We’re coming back with more everyday staple pieces this Tuesday for our FITSTRIKE release, featuring three new colors for our Heraldry tee alongside a new Kōlea snapback and H Pride A-Frame snapback. The Kōlea snapback features a chrome base and snap closure, with woodland camouflage visor and top button, and embroidery colors tying back to the camouflage. The H Pride A-Frame snapback features a clean burnt wood base with white embroidery all around and a pop of woodland camouflage on the undervisor. The Heraldry tees arrive with white embroidery on some new colors—chocolate, Atlantic green, and ash.
Releasing exclusively in-store and online this Saturday, August 1 at 11am HST. Aloha kākou! There's something timeless about worn-in camo, sun-faded earth tones, and graphics that look like they've been collecting stories for decades. Leading the rotation are three camouflage offerings built around Realtree and our own Island Camo influences. The MUA FITTED arrives fully wrapped in Realtree Camo, while the MUA SNAPBACK pairs a Candied Pecan crown with a Realtree visor for a clean contrast that feels equally at home in the mountains or on the islands. Rounding out the collection is our MUA STRAPBACK, featuring an all-over Realtree finish. The release continues with our FREE BIRD TEE in Chocolate. A graphic inspired by the spirit of classic road...
