Releasing exclusively in-store and online this Saturday, March 7 at 11am HST.Aloha kākou! We’re bringing back some classics with a fresh release of our Kamehameha 59FIFTY Fitted caps in Black and Maroon through our FITSTRIKE program. Joining the FITTED Kamehameha is the return of our Locals Only design, printed on our premium standard tee body as well as a women's oversized crop top silhouette. The graphic itself draws inspiration from the design language that emerged from Hawai'is surf scene in the late 1970s and early 1980s. During that era, surf brands began experimenting with edgy styles, punchy statements, extremely vibrant colors, and captured such rebellious independent energy of the island surf culture. What started as small local labels printing tees...
Releasing exclusively in-store and online this Tuesday, March 3 at 11am HST.
@kalikookaleikupaa
Aloha kākou!
We’re releasing a new Mua snapback, keiki Mua snapback, and Eō tee this Tuesday under our FITSTRIKE program. The Mua snapback and keiki Mua snapback both feature an oceanside blue crown with red visor, red button, white eyelets, and white snap closure. The front logo is stitched in a white-to-red gradient and the side logo is stitched in yellow. The adult snapback features a yellow and red back crest while the keiki snapback features a red and white crest. Releasing alongside the two snapbacks is a white Eō tee.
Releasing exclusively in-store and online this Saturday, February 28 at 11am HST. @kameahadar @kingsandqueens_hawaii @asatoswaikiki @scotthawaii WAIKĪKĪ - In Reverence The interweb will tell you Waikīkī is 3.4 square miles tucked neatly into the 96815 zip code. Clean boundary lines. Easy to define. But Waikīkī has never really been containable like that. Yes, Duke is still standing holding court on the worldʻs most famous natural wave pool. Kapua (Kapiʻolani Park ) opens up green against the edge of the city and foothills of Hawai‘i Iconography of Lae‘ahi. Kalia ( Fort DeRussy ) holds space where old loko i‘a once produced. Kalia stream ( The Ala Wai ) runs steady, often overlooked but always present. These are the markers people recognize....
Releasing exclusively in-store and online this Tuesday, February 24 at 11am HST.
@gabeamey@risehawaii
Aloha kākou!
We have a new Mua snapback and Island Hopper tee releasing this Tuesday under our FITSTRIKE program. The Mua snapback features a dark green crown with black visor, black top button, white eyelets, and white snap closure. The front logo is stitched in a white-to-smokey green gradient, while the side logo is stitched in white and the back logo is stitched in white and dark green. The Roberts-inspired Island Hopper tee features a a multi-colored print on a white tee.
Releasing exclusively in-store and online this Saturday, February 21 at 11am HST. @bigislandmike@seasidetattooswaikiki@j.sizzz Aloha kākou! Saturday’s FITSTRIKE release consists of a new Kamehameha snapback and brand new tee illustrated by our friend Big Island Mike (check the story below). The Kamehameha features a beetroot base with gray undervisor, white eyelets, white top button, and white snap closure. The front logo is stitched in white, while the side and back logos are stitched in yellow. The SMA tee features a FITTED twist on old school Santa Monica Airlines skateboard graphics, printed on a black tee. Moʻolelo by Cuzzo: Introducing the SMA tee for FITTED by Mike Castillo, also known as Big Island Mike. I’ll let him tell you the story of...
