Releasing exclusively in-store and online this Saturday, February 15 at 11am HST. Aloha kākou! This Saturday, we’re releasing a 4-cap set of our new Kālai Hawaiʻi design, which showcases the entire “Hawaiʻi” name versus the simplified “H” of our Kālai design, along with another his and her pair of Brigante tees. The Kālai Hawaiʻi 59FIFTY, 9SEVENTY Stretch snapback, 9FORTY A-Frame snapback, and Golfer snapback all feature a black base with white embroidery outlined in metallic gray on the front, black stitching on the side, and white stitching on the back. The Stretch snapback, A-Frame snapback, and Golfer all add a white snap closure, while the A-Frame and Golfer also include a white rope across the visor. The Brigante tee and...
Releasing exclusively in-store and online this Tuesday, February 11 at 11am HST. Aloha kākou! Just in time for Valentine’s Day, we’re releasing a pair of Mua caps in deep, romantic tones, along with his and her tees in a brand new design called Celebration. The Mua 59FIFTY and snapback both feature a maroon base with white, cream, peach, red, and purple stitching on the front, maroon stitching on the side, maroon and white stitching on the back, white eyelets, and a white snap closure on the snapback. The new Celebration tee features our crest on the back filled with a classic Hawaiian pin-up girl, along with a white logo on the front left chest, printed on either off-white or vintage...
Releasing exclusively in-store and online this Saturday, February 8 at 11am HST. Aloha kākou! As UH Baseball approaches their season we present to you our Kālaipōhaku Capsule. Originally designed specifically for our "professional" baseball team we pursued to do something special which birthed our Kālai design. From the genesis of our Kālai design, the inspiration and focus at the forefront was the space and surroundings of Kānewai and Kalaepōhaku. This place was essentially a quarry where rock, coral blocks, and other similar materials were cut for construction and were then transferred across spaces. Hence we emphasize this idea of a Kālaipōhaku which is a specialist versed with the skill of kākoʻi (maker of koʻi/axe/adze). Koʻi that was sourced and sharpened...
Releasing exclusively in-store and online this Tuesday, February 4 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release consists of a Forevermore 59FIFTY, a Mua A-Frame snapback, and a brand new tee entitled First In. The Forevermore 59FIFTY features a gray base with whit eand gray stitching on the front and back, white stitching on the side, and is finished off with a sky blue undervisor. The Mua A-Frame snapback features the same gray base and sky blue undervisor, along with white stitching on the front and side, and white and gray stitching on the back above a white snap closure. The new First In tee features a full-color painted graphic on the back and white logos on the front left...
Releasing exclusively in-store and online this Saturday, February 1 at 11am HST. Aloha kākou! February 1 marks the beginning of Mahina ʻŌlelo Hawaiʻi, or Hawaiian Language Month, which was first established in 2013 in an effort to embrace and uplift Hawaiʻiʻs native language. In honor of this month, weʻre releasing our Alpha tee, offering a rare look at the first printed Hawaiian language alphabet from 1822 (notice the extra consonants B, D, R, T, and V). The Alpha design arrives on a vintage black long-sleeve tee or a beige short-sleeve tee. Accompanying the Alpha tees is a new Mānoa Mist 59FIFTY and matching snapback. Both the 59FIFTY and snapback feature a dark green base with white, blue, green, yellow, and...