Releasing exclusively in-store and online this Tuesday, January 21 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release showcases one of New Era’s newer silhouettes—the 9SEVENTY stretch snapback—with three of our most familiar logos—Mua, Kamehameha, and H Pride. The Mua shows up on a black base, while the Kamehameha shows up on a cardinal base and the H Pride shows up on an oceanside base, all with white embroidery and white snap closure. Releasing alongside the 9SEVENTY stretch snapbacks is our Roberts Hawaii-inspired Island Hopper tee in navy.
Releasing exclusively in-store and online this Saturday, January 18 at 11am HST. Aloha kākou! This Saturday, not only do we have a new Mua snapback and a brand new tee design, we’re also celebrating 116 Day (our signature Pantone yellow on January 16) with a commemorative tee and limited hand-screening opportunity. The Mua snapback features black front panels and visor, white trucker mesh around the sides and back, a white snap closure, a red top button, and a floral undervisor. The front logo is stitched in white, green, and a yellow-to-red gradient, while the side logo is stitched in orangeade, and the back logo is stitched in red and white. The new Maps design features our coordinates and a linear...
Aloha kākou!
Since 2005, the sports cap has been our canvas, our cornerstone, and our culture. From 5-panels to campers, snapbacks to dad caps, trucker hats to fitteds, straps, beanies, and buckets. These aren’t just hats, they’re how we move, express, and connect.
January 15 is National Hat Day, and we’re paying homage to the main ingredient with 30% off all headwear starting Wednesday, January 15, until Sunday, January 19, online and in-store (excludes January 18 release).
This is bigger than fabric and stitching; it’s about the fit, the history, and the identity we build through story.
Releasing exclusively in-store and online this Saturday, January 11 at 11am HST.
Aloha kākou!
We’ve got Mua caps for the whole family with this Saturday’s FITSTRIKE release. The Mua 59FIFTY, snapback, A-Frame snapback, and keiki snapback all feature a chrome crown, black visor, black top button, warm-colored gradient stitching on the front, black stitching on the side, and warm stitching on the back. The snapback versions also add a black snap closure. Alongside the Mua family, we’re releasing a Who The Crown Fits long-sleeve tee with white print on a vintage black tee.
Releasing exclusively in-store and online this Tuesday, January 7 at 11am HST.
Aloha kākou!
The prestigious Sony Open tees off this week, so we’re getting into the spirit for Tuesday’s FITSTRIKE release, showcasing two Golfer snapbacks and a Brigante tee. The Mua Golfer features a gray base with white embroidery, white visor rope, and white snap closure in the back. The H Pride Golfer features a woodland camouflage base with white visor rope, white snap closure, black eyelets, white stitching on the front, white stitching on the side, and black and white stitching on the back. The Brigante tee features tonal puff print on an ivy base.
