Releasing exclusively in-store and online this Saturday, December 6 at 11am HST. Aloha kākou! As we close out one of our biggest weekends of the year and head into December, we want to continue to extend a big mahalo to all of you. Mahalo to our community, our ʻohana, and everyone who continues to support us and ride with us season after season. To keep that momentum going, we are dropping something special this Saturday. We will be releasing our Mahalo snapback in a sleek black lightweight nylon ripstop. The embroidery features green and tan tones that complement the undervisor, which is decorated in RealTree camo to bring in a rugged contrast. Tonal black stitching on the crown, New...
Aloha kākou!
Big mahalo to everyone who rolled through and showed love during our Black Friday events. We appreciate you more than you know. We hope your Thanksgiving was solid—full of good food, good company, and nothing but good vibes. Now that December is here, we’re locking in for the holidays and hoping everyone stays safe, steady, and looking out for one another. Thank you for riding with us and continuing to support what we do. Mahalo mahalo mahalo!
Releasing exclusively online this Monday, December 1 at 11am HST.
Aloha kākou!
We hope you’ve all had a wonderful weekend. As we wrap up our Black Friday weekend deals and shift our focus toward December, we’re excited to close things out strong with our Cyber Monday release. Like our past two drops, we’ll be offering more legacy pieces alongside newly released caps, all available at 20% off for the day. Once again this release is exclusively online. As always, items will be offered on a first-come, first-serve basis.Mahalo for being with us as we are at the homestretch for the year!
Releasing exclusively in-store and online this Saturday, November 29 at 11am HST. Aloha kākou! A huge mahalo to everyone who helped make our Black Friday release truly special. We’re keeping the momentum going as we roll right into Small Business Saturday with another solid drop. All newly released caps will be available at 20% off for the day, offered on a first-come, first-serve basis. Your continued support means everything to us. Small Business Saturday is always a reminder of how strong and connected our community really is. Every visit, every message, and every purchase directly supports the work we pour into to continue to serve aloha daily. Mahalo again for standing with us and we can’t wait to see you...
Aloha kākou! Twenty years ago, we opened our doors with a few hats, a dream, and a deep belief in Hawai‘i’s stories. You showed up - every drop, every line, every release. From those first cold mornings outside the shop to the nights where we wrapped the block, you turned FITTED from a neighborhood outpost into a world-recognized identity shaped by culture, community, and the pulse of these islands. You brought the energy that pushed us from Na Pō Mahina nights to Kalua I Kona Hale mornings, from Ambush in the Night chaos to the quiet moments where we realized we were building something bigger than apparel - we were building memory. This Black Friday, we honor...
