Releasing exclusively in-store and online this Tuesday, April 14 at 11am HST.
Aloha kākou!
We’re releasing a new Kamehameha snapback alongside a brand new tee titled Rough Cut this Tuesday under our FITSTRIKE program. The Kamehameha snapback features a gray camouflage base with white embroidery all around, topped off with a white snap closure. The new Rough Cut tee features a jagged stylized design printed in gray and dark gray on a cement tee.
Releasing exclusively in-store and online this Saturday, April 11 at 11am HST.The skate deck will also be available at APB, HAPA Boardshop, and 808 Skate. @s.sizzzles@j.sizzz Aloha kākou! This Saturday, we’re dropping a huge collection centered around our bold new graphic titled 116 Brigade. Featuring blackletter font and high contrast skull and [fish] bones artwork, we’re going all out with three surf cap snapbacks, three tees, two long-sleeve tees, hooded performance shirt, and a skate deck. The 5-panel surf cap unstructured snapback is crafted from 100% recycled nylon, features a color-matched snap closure, and comes in sunset, navy, and cypress colors. The 116 Brigade tee features a small blackletter Fitted on the front with the full graphic on the back,...
Aloha kākou! Time moves in layers: the past, the present, and how we carry forward. Every narrative holds a tension; a pull toward something waiting to be understood. A recognition, reciprocity, and a hope to hold space worthy of those that held it before.Our focus settles on Hanakahi, where the clouds connect the mountain and town. In that space, our perspective widens, shaped by what came before and what stands with us now.This work isn’t repetition; A continuation rather, recolored through time and informed by where we stand today.We are carrying forward pieces that live beyond product, to be remembered for the way they moved, the way they were worn. For Auntie Nalani.This gathering is a collection with intent, it...
Releasing exclusively in-store and online this Tuesday, April 7 at 11am HST.
Aloha kākou!
We have a new FITSTRIKE Slaps Wind set in 9FIFTY, 9FORTY A-FRAME, and 9TWENTY New Era bodies. All Slaps Wind caps are constructed in navy with a gray undervisor while featuring the Hae Hawai'i stitched in traditional colors outlined in yellow. All caps will have the iconic Cheehuu located on the rear.
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, April 4 at 11am HST.Aloha kākou! Across Hawaiʻi, every island holds a Kona moku—except Maui. Kona, the leeward side, is known for lands that are hotter, drier, and flatter, shaped by the natural balance between Kona and Koʻolau. These moku are more than regions—they are bio-regional systems made up of interconnected ahupuaʻa that sustain life and community. “Papahi i ka hae o ka lanakila” — Honor the flag of the victor. The #20 marks 20 years of Fitted on Kona Street in the Kona moku of Oʻahu—honoring legacy, resilience, and the communities that continue to carry it forward. Introducing: Fitted + Paiʻea Projects KONA HEAT Basketball Jersey Fitted + Paiʻea Projects KONA...
