Releasing exclusively in-store and online this Saturday, January 24 at 11am HST. @musubman@palacesaimin@nogubys Aloha kākou! This Saturday, we’re releasing a new Kālai Hawaiʻi A-Frame snapback along with two Fiya Wata tees, under our FITSTRIKE program. The Kālai Hawaiʻi A-Frame snapback features black nylon ripstop on the front panels and visor, along with a kelly green undervisor, orange top button, black trucker mesh around the sides, and a white snap closure in the back. The front and back logos are stitched in green and orange, and the side logo is stitched in orange. The Fiya Wata design celebrates the ʻono local hot sauce you can put on everything—chili peppah watah—with a volcanic illustration printed on a charcoal tee and a matcha...
Releasing exclusively in-store and online this Tuesday, January 20 at 11am HST.
@ainokea_converse
Aloha kākou!
We have a set of H Pride 59FIFTYs and a brand new tee design releasing this Tuesday under our FITSTRIKE program. There are four H Pride 59FIFTYs altogether, all with white embroidery and a kelly green undervisor, with different solid color crowns—black, navy, dark green, and cardinal. The new Marketplace tee features FITTED done up in that iconic custom name art made famous by street vendors in Waikīkī as well as other famous cities around the world. The Marketplace design arrives on a white standard tee and an off-white women’s crop tee.
Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST. The Kingdom of Hawai‘i (Ke Aupuni Hawai‘i) spanned the reigns of eight paramount chiefs (aliʻi), from Paiʻea to Liliʻuokalani. These Wā (era) were defined by leaders who navigated immense challenges through vision, restraint, and profound responsibility (kuleana). The history of these monarchs serves as a potent reminder that true leadership is a constant, daily practice, never to be undertaken lightly. Anchoring Principle (manaʻo): “ ‘U‘uku ka hana, ‘u‘uku ka loa‘a.” (Small work, small gain.) This expresses a timeless truth: effort directly determines outcome. It is not just a caution, but an affirmation that leadership is built not on a single, grand moment, but on consistent, persistent, and present action—on "just"...
Releasing exclusively in-store and online this Tuesday, January 13 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a Mua 59FIFTY, Mua A-Frame snapback, and Survival of the Fitted tee. The Mua 59FIFTY and Mua A-Frame snapback both feature a chrome crown with woodland camouflage visor and top button. They both also feature a front logo stitched in orange and shades of green and a side logo stitched in orange. The 59FIFTY back crest is stitched in dark green and orange, while the A-Frame back features an orange Fasi shaka and a white snap closure. The Survival of the Fitted features black and white print on an army tee.
Releasing exclusively in-store and online this Saturday, January 10 at 11am HST. @stankeez@procietyshop Aloha kākou! We have a new Mua snapback and Day Tripper tee releasing this Saturday under our FITSTRIKE program. The Mua snapback features a black nylon ripstop base with white eyelets and white snap closure, while the front logo features a green sunrise gradient, side logo stitched in white, and back logo stitched in red and yellow. The Day Tripper tee features a red/yellow/green gradient on the back and a gray logo on the front, printed on a black tee. We’re also proud to once again be hosting Prociety for their 2nd annual pop up at our Kona Street shop, this Saturday, January 10. Along with their...
