Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
Tradewinds Fasi A-Frame Snapback
This new A-Frame snapback features the TRDWND_EARTHBLUE pattern across the entire crown, with black visor, top button, and eyelets. The front and back logos are stitched in white and black while the two side logos are stitched in yellow. It also features a white snap enclosure with an ASD Flag tag stitched to the left side.
Keiki H Pride Snapback
An all-new H Pride was created just for the keiki, featuring a teal crown with contrasting black stitching, eyelets, top button, and visor. It also features a white front logo, red side New Era logo, black and white back crest, white snap enclosure, and kelly green undervisor.
Basin Premium Tee – Heather Grey
Our next seasonal Basin Premium Tee is made in heather grey and features the TRDWND_EARTHBLUE pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.
