Releasing in-store and online this Saturday, January 28 at 11am HST.
Photo: @aglobalstroll
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
Prominence Bomber Jacket – Navy
This brand new silhouette is based on the popular MA-1 bomber style but crafted to our own specifications and built with high performance material, earning it a rightful spot within our TropTech apparel line. The Prominence Bomber is made from 100% lightweight micro-ripstop polyester and features a microporous membrane for heavy climate control, resulting in a waterproof and windproof outer shell. The technical nature of the fabric allows the jacket to repel water and wind while retaining the wearer’s body warmth securely within the jacket. The TRDWND_EARTHBLUE pattern is seen on the sublimated mesh upper back and pocket lining, while the entire outer shell remains a clean navy blue. Custom tri-lock details include large gussets on the front and back, a mil-spec label on the lower left front panel, a tonal patch on the upper back, and a crest tag sewn into the back yoke. It also features two-way YKK zippers on the front with one-way zippers on the pockets, as well as a seamed yoke running along the back shoulder line and around the front, which is a subtle nod to the way traditional ʻahu ʻula draped over the shoulders of aliʻi.
We’re also releasing a new FITSTRIKE Mua Snapback to coincide with our seasonal release. It features a rifle green crown with woodland camouflage visor and top button. The front Mua is embroidered in dark green, while the back crest is stitched in black and rifle green. It also features black eyelets, side New Era logo, and snap enclosure.