Releasing in-store and online this Saturday, February 11 at 11am HST.
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
Tradewinds Aloha Snapback
This brand new Aloha snapback features sublimated stitching on the front and inner sweatband bearing the collection’s signature TRDWND_EARTHBLUE pattern, complementing the navy base. It also features a red undervisor, red top button, yellow side New Era logo, yellow crown, yellow and blue back crest, and a white snap enclosure.
Tropic Bird Tee – Black, Heather Grey, Navy, or Yellow
The Tropic Bird design features a small koaʻe (tropic bird) illustration on the front left chest, while the back features the inspirational proverb from this collection: “ʻOlelo ke kupu, o ka ʻaina ua malie, ua au koaʻe” with the translation beneath, “The natives of the land declare that the weather is calm when the tropic bird travels afar.” Behind that are two koaʻe facing opposite directions, and near the bottom hem are six stylized nautical symbol flags representing each letter in the name FITTED.