Releasing exclusively in-store and online this Saturday, August 22 at 11am HST.
Drawing from the colors and textures of the outdoors, the latest lineup pairs Realtree camouflage, rifle green, black cotton canvas, and hits of blaze orange with something distinctly familiar to us—pieces made to move naturally through everyday life in Hawaiʻi.
Leading the release we're bringing back our BIG GAME HUNTERS 59FIFTY FITTED, constructed in black cotton canvas and finished with the Big Game Hunters mark embroidered across the front. Blacked out and straightforward, the heavier canvas texture gives the fitted a rugged feel while keeping the colorway easy to wear. Realtree camo is added for the undervisor.
The MUA 9FIFTY SNAPBACK combines a rifle green crown with a Realtree camouflage visor, bringing the outdoors directly into the color palette. A bright orange MUA embroidery cuts through the muted earth tones, giving the cap just enough contrast without losing the character of the camouflage.
Going all-in on the pattern, our MUA A-FRAME 9FORTY SNAPBACK arrives covered in Realtree camouflage from crown to visor. Just like our 9FIFTY our MUA is embroidered in orange across the front, creating a high-visibility hit against the natural tones underneath.
Rounding out the release is THE ALOHA STATE TEE in white. A simple front treatment gives way to a larger graphic across the back—palm trees, shoreline imagery, and FITTED branding brought together beneath "The Pacific Standard" It serves as a reminder that no matter what terrain inspires us, home remains at the center of it all.
