We proudly present to you two special collections that will be releasing on Black Friday this year.
NA PŌ MAHINA COLLECTION
“No ka poʻe kahiko. He mea nui ka pō mahina ia lakou.”
The quote above roughly translates to “For the people of old, the phases of the moon were incredibly special.” For this year’s Black Friday release, we chose to expand on the uncomplicated, yet meaningful lifestyle of our ancestors, and the important role the moon played in their daily lives. Thus, we are naming our collection "Na Pō Mahina” which translates to “The Days of the Moon.”
The Hawaiian month consisted of 30 days, broken up into three 10-day phases, known as “anahulu” that would guide the Hawaiians in their daily life. These anahulu also coincided with the cycle of the moon, which helped them determine the best times for tasks such as planting and fishing. We also took a more macro approach to these anahulu, drawing parallels between the traditional meanings and modern ideology.
Hoʻonui (enlarge), the phase that is represented by a half-moon, was known to the Hawaiians as the best time to plant. We perceive this as the basic concept of starting a new task—the initial seed that gets planted and nurtured.
Nui Poepoe (remain large), the phase that is represented by a full-moon, was the 10-day span where the Hawaiians kept nurturing and caring for their plants, watching it grow. This is the concept of patiently putting in the effort because you see the value in it, and the finish line is in sight.
Ho’ēmi (decrease), the phase that is represented by a crescent moon, was the time to reap the benefits of the harvest, relax, and nourish your body—to live. As the moon decreases, they look forward to the next cycle. To us, this represents the end goal, the celebration and the understanding that it was all worth it.
Although our lives in today's society may not seem as clear or simple, maybe we could benefit from taking a step back and having a clearer outlook on the continuous cycles and processes within our own lives. The ancient Hawaiians lived simpler and within their means, never doing more than what was needed. We shouldn't overdo it or overwork ourselves. We all have tasks that need to get done and issues we need to take care of on a daily basis, but we mustn't forget to take a break, reap the benefits of our hardwork and LIVE.
For this collection, we are releasing four New Era snapbacks, all of which contain 3M reflective material with a half-tone print of the moon’s surface silkscreened on it. The Hoʻonui Mua features a white 3M reflective crown with black front embroidery and cool gray eyelets. The reflective side New Era logo, back crest, and Hoʻonui label feature a brand new high density print technique to fuse them to the crown of the hat. The visor is wrapped in the 3M moon print to represent the half moon. It also features a black snap enclosure with black crown tag. The Nui Poepoe Aloha features the 3M moon print all over the hat, which resembles a full moon. It features high density printed labels around the sides and back, along with black Aloha embroidery, back snap enclosure, and crown tag. The Hoʻēmi Kamehameha features the same material layout as the Mua, except the 3M moon print only covers the outer edge of the visor, meant to represent a crescent moon. The Na Pō Mahina snapback features for the first time ever, Tyvek material on the entire crown and visor. Tyvek a thin durable weather-resistant material, used to protect exposed drywall during construction of new buildings. The undervisor and inner lining feature the 3M moon print. It also features high density printed logos around the hat, this time in black and swapping the name label for the signature crown on the right side. A white snap enclosure is seen on the back. The front logo features all four names of the hats around a constellation shape, as it is the collection hat that ties them all together. (IN-STORE PRE-SALE ONLY)
To round out the collection, we’re also releasing a tee, long sleeve tee, hoodie, coach’s jacket, and bucket (the long sleeve tee, coach’s jacket, and bucket can only be viewed and purchased in-store).
360 Tee – White
This is an abstract representation of the Na Pō Mahina and the Hawaiian calendar year. Each purple block of shapes represents one month, and staggered across in a zig-zag pattern are 12 blocks, with a reflective line across them representing one year. Above the shapes, “30x12” which is 30 days multiplied by 12 months to give you the days in a Hawaiian calendar: 360. On the bottom sits “5+” which continues with “5=10” on the back, signifying the amount of years FITTED has been around. Also on the bottom of the back, a 360° circle featuring “Plant-Grow-Live” and “Hoʻonui-Nui Poepoe-Hoʻēmi” which is the basis of this collection. (IN-STORE ONLY)
30x12 Hoodie – Heather Gray
Featuring the same abstract one-year design on the back along with a crown at the top in white. The sleeves feature “30” near the shoulder and “12” near the sleeve, along with a line and reflective moon print between the two numbers, showing a linear representation of a year. The hood design features the three anahulu and their underlaying concepts on the left side. (IN-STORE ONLY)
We are extremely honored and excited to bring to you our first ever FITTED Starter snapbacks. Many of you will remember Starter as the premier athletic company from the 90’s, bringing sportswear to the masses due to their popular satin team jackets and of course, their hats. They’ve steadily expanded their reach over the years, going outside the sports box and making huge strides in the fashion community. We’ve always loved and admired the Starter brand for their products and history, not just for nostalgic reasons, but for their quality and deep heritage as well. With a company as prestigious as Starter, with roots dating back to 1971, we felt it was only right to go big—and we did.
Utilizing five of our designs (Kamehameha, Mua, H Pride, Kulāiwi, and Native) we made each one available in red, black, or gray, for a total of 15 hats spanning the entire collection. And because this is special release to us, being the first time we’ve teamed up with Starter, we didn’t want to release it on just any day. We are going to be releasing the entire collection on our most popular night of the year, Black Friday.
All of our Starter snapbacks feature white embroidery throughout, from front logo and side crown to Starter’s signature back logo. They also feature classic green undervisors, tonal snap enclosures, and a Starter Black Label hang tag. Each hat was produced in limited quantities. (IN-STORE ONLY)
Along with the collections above, we will also have a huge sale in-store, via the $10 t-shirt rack and $15 hat wall. As always, our Black Friday event is one of our favorite times of the year, so we love to bring out great entertainment for you. Check out the flyer below for entertainment and event details. Doors open at midnight!
BLACK FRIDAY 2014