Video: @_andrewtran / @redefined.media
Aloha kākou!
We are excited to finally reopen our doors this Sunday, May 31, and it won’t be for just any release! We are extremely honored to team up with the Ethel’s Grill ʻohana to celebrate their 40th anniversary, and doing so as part of our next Caps & Culture event at our brick and mortar location with an Ethel’s pop up in the Annex next door where they’ll be serving ono Frito Pies!
Ethel’s Grill has been a local mainstay in Kalihi for four decades, and is one of the true Mom and Pop businesses left in Hawaiʻi. A go-to for everyone since hanabata days, we all know the hand-written signs and homey decor that makes Ethel’s such a favored destination for local comfort food.
Moʻolelo by Ola:
The term “Mom and Pop Business,” what characterizes this term? How do we quantify the value? It isn’t the fancy build out, polished packaging, product developed to suit the most refined palette. Not at all, These are all fine and loved by many, but none tell the story of true mom and pop establishments.
The dictionary describes it as, “of or relating to a small retail business, usually owned and operated by members of a family.” But I’d go even further, it’s the corner store down the block that carries your family’s credit, they know your entire family by name, and they have served those generations. Mom and pop businesses are the connective tissue of communities. In fact, now we know they’re worth more than ever, with COVID-19 exposing the importance of these local businesses within the framework of our communities. It is these small, mom and pop establishments that are the bloodline of society. Now that tourism has effectively been on hold and may take a while to recover, a circular economy is imperative. Small businesses continue to keep the lights on and serve as the binding agent keeping Hawaiʻi moving forward!
These stories are the reason we launched Caps & Culture! To share and blend communities. To celebrate and exhault the hard work and tireless hours put into family owned and operated businesses. With rich and bold flavors combined with an effortless execution that give you a feeling of “Damn this taste fucking good!” Ethel’s Grill has been slanging plates of tongue-melting goodness for 40 years. Tough with pride, maybe because where they are located, step one foot inside and youʻre smacked with restaurant protocols. Abide by the rules and you’ll have one of the most exciting food experiences in these islands. Mahalo to Rob, Minaka, Mama and Pops for keeping this institution free of change. Pure, raw, uncut Ethel’s!! Mahalo mahalo mahalo!
The FITTED for Ethel’s Grill Collection includes a New Era 9FIFTY snapback, two tees, a long-sleeve tee, sticker sheet, and classic amber pebbled plastic cup (free with in-store hat purchase, see item description for full details).
Please note that this time around, the Caps & Culture event will NOT be featuring its usual Buy/Sell/Trade Market, and we will be focusing solely on the FITTED for Ethel’s Grill collection.
As part of our phased reopening plan, we will have the following guidelines in place for everyone to abide by, in order to keep yourselves, our staff, and the community safe. And starting next week, we will start our new operating hours of Tuesday, Wednesday and Saturday from 11am–7pm.
• Face mask required to enters shop.
• Shakas over hugs (for now).
• Two people at a time while in shop.
• Hand sanitizer available at door.
• Please follow 6 feet of distance while on property.
• Limit store exposure to ten minutes or less.
• Aloha at all times, non-negotiable.
• If you’re sick, please stay home.
• Surfaces will be cleaned no less than every hour.
FITTED FOR ETHEL’S GRILL NEW ERA 9FIFTY SNAPBACK
The black New Era 9FIFTY snapback features the Ethel’s logo on the front in red, their famous sumo icon on the right side in white, and New Era logo, eyelets, crest, and snap enclosure all in white. It also features a Hae Hawaiʻi tag in the back, red inner sweatband, and satin inner liner featuring a graphic of the Kilohana mountain which can be seen from Ethel’s Grill, in a style inspired by traditional sumo garments.
FITTED FOR ETHEL’S GRILL SUMO SIZE IT TEE
Black tee featuring Ethel’s Grill’s famous sumo man graphic as seen on their front window printed on the back along with “Aloha Served Maybe” and “No Substitutions” as an ode to their rules to abide by while dining on great food. The front features all the rules seen on their front window printed small on the left chest.
FITTED FOR ETHEL’S GRILL MAMA TEE
White tee featuring Mama’s iconic photo on the front along with the rules listed around her, and the co-branding on the back. Get this and match the Mama mug you can pick up at Ethel’s Grill!
FITTED FOR ETHEL’S GRILL NO SUBS LONG-SLEEVE TEE
Black long-sleeve tee featuring co-branding down the sleeves and on the back, while the front features the Ethel’s Grill iconic storefront below the same graphic seen on the snapback inner lining, showcasing the Kilohana mountain as seen from Ethel’s.
FITTED FOR ETHEL’S GRILL STICKER SHEET
Sticker sheet featuring eight stickers relating to the collection.
FITTED FOR ETHEL’S GRILL CUP (free with in-store hat purchase, not for retail sale*)
The staple cup from any old school diner, this amber pebbled plastic cup features the FITTED crown and Ethel’s wordmark together in white.
*Limited to first 100 customers who purchase a FITTED for Ethel's Grill snapback, in-store only.
