Releasing exclusively in-store and online this Saturday, October 17 at 11am HST.
Aloha kākou!
This Saturday for our FITSTRIKE release we draw inspiration from different corners of history, connecting familiar imagery with stories that extend well beyond the garments themselves. From the storied grounds of ʻĀinahau in Waikīkī to the pages of an early twentieth-century European art publication, this release is an exploration of heritage, artistic expression, and the ways in which the past continues to inspire the present.
At the heart of this release is our ISLAND ROSE caps, paying homage to Princess Victoria Kaʻiulani, one of the most beloved figures in Hawaiian history.
Nestled within the lands of Waikīkī once stood ʻĀinahau, a magnificent estate known for its lush gardens, towering banyan tree, and roaming peacocks. It was here that the young princess spent much of her childhood, surrounded by the natural beauty of Hawaiʻi during a period of profound change for the Hawaiian Kingdom.
Among those who visited ʻĀinahau was celebrated Scottish author Robert Louis Stevenson, who developed a friendship with the princess. In a poem written for Kaʻiulani, Stevenson affectionately referred to her as his "Island Rose," a description that would live on as part of her enduring legacy.
The Island Rose caps will be offered in Khaki and split between New Era's 59FIFTY FITTED and 9FIFTY Snapback silhouette. The caps are rendered in understated cream tones with a striking crimson accent. An expression of remembrance, presented through a timeless palette.
Accompanying the release is our BRIGANTE 9FIFTY SNAPBACK in Stone and Black. Featuring our classic ASD motto this latest rendition brings together a neutral crown, contrasting black visor, and black, red, and kelly green embroidery. A familiar expression of island identity, revisited through a clean and versatile colorway.
Rounding out the release is our THE SURFACE TEE in Creme. It's a piece that bridges the worlds of historic graphic design and contemporary Hawaiian storytelling.
Its origins trace back to Die Fläche, a Viennese design publication first issued in 1903. Translating from German to "The Surface," the publication served as a showcase for decorative art, illustration, typography, and design at the turn of the twentieth century.
Drawing inspiration from one of its original illustrations, we reimagined the composition with subtle details that bring the artwork closer to home. A flower tucked behind the woman's ear and the familiar silhouette of Lēʻahi (Diamond Head) in the distance introduce a distinctly Hawaiian perspective to an otherwise European visual language.
The result is a meeting of two worlds, separated by geography and more than a century of history, yet connected through the universal language of art.
Together, these pieces reflect an idea that has always been central to FITTED: the belief that design can carry meaning beyond its appearance. Whether through the memory of a Hawaiian princess, the reinterpretation of archival artwork, or a familiar expression of aloha, every detail offers an opportunity to tell a story and serve that daily.
