FITSTRIKE RELEASE: KALAI FITTED, KALAI HAWAII STRETCH SNAPBACK, & MUA TEES


Releasing exclusively in-store and online this Saturday, July 21 at 11am HST.

Aloha kākou!

Keeping things clean and straightforward for this week's FITSTRIKE release.

Leading the lineup is the KALAI 59FIFTY FITTED in a crisp chrome colorway. The classic Kalai logo is embroidered in emerald green with a vibrant orange outline, creating a bold contrast against the clean crown. Matching green top button and rear crest embroidery complete the look while keeping the overall palette simple and versatile.

Joining it is the KALAI HAWAII STRETCH SNAPBACK in a rifle green body. Featuring the Kalai Hawaii script in matching emerald green with orange accents, the cap offers an easy everyday option that pairs just as well on the street as it does outdoors. Finished with our signature crest on the rear, it's a subtle color combination that brings together earthy tones with just enough pop.

Rounding out the release is the return of the MUA TEE, available in both Black and Ash. The oversized back graphic features our iconic MUA alongside the FITTED wordmark—a reminder to always move forward when we catch ourselves looking back. Simple, recognizable, and built to become an everyday staple, the MUA Tee continues to represent the mindset of constant progression, no matter where the path leads.