Releasing exclusively in-store and online this Saturday, December 7 at 11am HST.
Aloha kākou!
Starting off with the caps under our FITSTRIKE program, we will be releasing a special New Era 9FIFTY, 9FORTY A-Frame, and GOLFER set with a few mixtures of small details. The 9FIFTY and 9FORTY A-Frame share our bold Kālai logo in black with chrome crowns and black visors. The 9FIFTY consists of black eyelets while the 9FORTY A-Frame is white. As for our third cap, we introduce our first Slapswind golfer snapback in chrome. Our Hae Hawaiʻi is adorned in its standard red, white, and blue colors with metallic copper bordering the flag. A white rope above the visor is present for an additional touch. All hats consist of a white snap for the closure.
Along with our set of caps we go forth and tip them to a few individuals who have made major contributions to Hawaiian lexicography and ethnography. The influence is still felt, recognized, and used to this day even for us while we "look to the source" for some of our inspiration and knowledge. With books such as Place Names of Hawaii, Hawaiian Grammar, and of course the Hawaiian Dictionary, Mary Kawena Pukui and Samuel H. Elbert have made tremendous preservation efforts and impact to our Hawaiian culture and ʻŌlelo Hawaiʻi. To signify their iconic stature, replicating from Elbert's book Spoken Hawaiian, illustrations by iconic and influential painter Jean Charlot was used for our new Repeat and Repeat tee. Charlot's pahu drummers are displayed on the wearer's sides along with the crown printed on our premium black tee. As it can apply to an immense amount of things, in this particular case with language, we could all take a page out of Samuel's book to not only recognize and appreciate 'Olelo Hawai'i, but to practice, share, and serve it on the daily regardless of skill and level.
"A language is a set of habits. Habits are acquired by repetition. Language learning is repetition. It is not intellectual but muscular. Repeat and repeat. The only key to success is overlearning. If you speak a word four times on four occasions, and hear it on four occasions, it is usually mastered...
ʻAʻa i ka hula. Waiho i ka hilahila i ka hale. E kaupē aku no i ka hoe, e kō mai e ka hoe, e hoe."
