Releasing in-store and online this Tuesday, October 14th.
Aloha kākou!
Each year, the month of October plays host to Breast Cancer Awareness Month. As evidenced by all things pink (the official color of the movement), it’s clear just how important and crucial the movement is. Breast cancer is one of the most commonly diagnosed cancers among women in America, with 1 in every 12 women being diagnosed during the course of their lifetime. It’s an issue that hits home for a large number of us unfortunately, but awareness on the topic is incredibly important, as early detection can help save countless lives.
In honor of Breast Cancer Awareness Month, and in an effort to increase awareness within the community, we are releasing a unique Kamehameha 59FIFTY. Featuring a black base, we’ve added a large splash of pink on the two back panels, as well as pink stitching around the hat. The front logo is embroidered in white, while the side New Era logo and back crest are stitched in mint and black, respectively. It also features black eyelets and mint undervisor and top button. As part of our FITSTRIKE program, only 50 pieces were produced.