Releasing exclusively this Saturday, May 30 at 11am HST.
models:
@ashxpassion
@brvddd
Aloha kākou!
Leading the collection is the KAMEHAMEHA 9FIFTY SNAPBACK featuring a black crown accented with white eyelets and embroidered logos. Clean, timeless, and built to stand out through contrast alone. Added in the mix is our PRIDE 9FORTY A-FRAME SNAPBACK, constructed in an Everest Green body with Pine Needle Green visor and button details. Finished with gray front embroidery.
Returning to the lineup is the SAVE VANESSA TEE and, for the first time, the SAVE VANESSA WOMEN'S BOYFRIEND TEE.
The graphic centers around the Kamehameha butterfly, one of Hawaiʻi's most recognizable native insects and the official state insect of Hawaiʻi. Known scientifically as Vanessa tameamea, the butterfly serves as a reminder of the unique species found nowhere else in the world and the importance of protecting the environment they call home.
While the artwork carries a playful and familiar visual language, its message remains rooted in appreciation for Hawaiʻi's natural heritage. The design celebrates a species that has become a symbol of resilience, adaptation, and life in the islands.
Available in a charcoal tee and a new women's boyfriend tee silhouette in black, the SAVE VANESSA graphic returns with a twist of gray and teal hues for those who missed it the first time and for those who have been waiting for its return.
