Releasing exclusively in-store and online this Saturday, May 11 at 11am HST.

Aloha kākou!

Releasing under our FITSTRIKE program, we will introduce a new tee called "Taken Mirage" inspired by infamous '80s artist Patrick Nagel and his iconic style. His artwork and illustrations are expressed by ladies with bold lines, sleek shapes, and striking colors, and it mirrors the vivacious spirit and aesthetic richness of the strength of women and femininity (hence why we've seen these figures at the corner nail and hair salons). While looking at Hawaii's beauty distinguished by our beaches, lush greenery, and majestic peaks, which are all nicely balanced in their composition, there's a level of similitude between the works of Nagel and Hawaii. Both Nagel's art and Hawaii share a sense of escapism and fantasy and transcends the viewer through time and space. With that being said, the new graphic tee incorporates one of Nagel's women with our pua in her ear and our motto "ALOHA SERVED DAILY" in hot pink below. The front of the tee is stamped with "FITTED" in hot pink. Alongside our new tee will also feature a Kamehameha 9FORTY A-Frame Snapback constructed with light royal corduroy and white embroidery hits.