Releasing exclusively in-store and online this Saturday, October 17 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! After a bit of a hiatus, weʻre releasing a brand new Kulāiwi snapback along with a new By the Bottle tee under our FITSTRIKE program. This clean Kulāiwi features an all-red base with trucker mesh around the sides and back, contrasted against white embroidery and a white snap enclosure. Our ever-popular By the Bottle design also returns with red, black and white print on a yellow tee.