Releasing exclusively in-store and online this Saturday, August 1 at 11am HST.
Aloha kākou!
There's something timeless about worn-in camo, sun-faded earth tones, and graphics that look like they've been collecting stories for decades.
Leading the rotation are three camouflage offerings built around Realtree and our own Island Camo influences. The MUA FITTED arrives fully wrapped in Realtree Camo, while the MUA SNAPBACK pairs a Candied Pecan crown with a Realtree visor for a clean contrast that feels equally at home in the mountains or on the islands. Rounding out the collection is our MUA STRAPBACK, featuring an all-over Realtree finish.
The release continues with our FREE BIRD TEE in Chocolate. A graphic inspired by the spirit of classic road trips, vintage concert posters, and the idea that freedom isn't just a destination but a mindset. At the center is our free bird carrying our creed loud and proud: "We Don't Fly Half Fast." For us, it's more than a phrase. It's a reminder that whatever the mission may be, hesitation has never been part of the plan. We don't settle for halfway effort. We commit, push forward, and give everything we've got. We don't fly half fast. We fly FULL SPEED.
