Releasing in-store and online this Tuesday, February 24th.
This Tuesday's release consists of a FITSTRIKE Native Snapback and a new tee dubbed Life's a Beach. The Native Snapback features a scarlet crown and tonal New Era logo with a black visor and top button. The front logo and back snap enclosure are done in white while the back crest and eyelets are stitched in black. The new Life's a Beach design is a play on the magnum opus single "Life's a Bitch" featured on arguably the greatest hip hop album ever penned. Nasir Jones' "Illmatic" is a crease in time that vividly spoke of street tales and continues to be the blueprint for many of your favorite rappers' careers. As much as the streets dictate most youths' success or failure, we in Hawai‘i are very lucky to grow up trading the street life for the beach life. On the front of this heather gray tee we have "Life's a Beach" outlined in black and filled with red, done in a font similar to the "Illmatic" cover font. A red and black crown is also printed on the back.