Releasing exclusively in-store and online this Tuesday, September 23 at 11am HST.
Aloha kākou!
This Tuesday, we’re releasing a brand new tee design called Nihoniho in two colors—cobalt with white print and dolphin blue with red print. Check the moʻolelo by Ola below:
“Nihoniho” translates to jagged, serrated, or notched. Intentionally capturing the energy of this custom typeface using irregular edges and fractured forms to create a lettering system that is raw and deliberate.
Those jagged edges resembling ʻaʻā forming over vast distances, coral forming rough reef lines, or niho being fixed and threaded to Leiomano.
Every cut and angle in the letters reminds us that design doesn’t need to be smooth or polished to carry weight. Statements and story are made with bold and uncompromising intention, at times trusting in this intention will ensure we arrive at our goal. That goal? To carve stories into form and goods that carry weight.
