Releasing exclusively in-store and online this Saturday, December 20 at 11am HST.
NOTE: The red and green snapbacks will only be available at Helenaʻs.
Aloha kākou!
Hands down one of the best local grinds spots in the entire state, Helena’s has been feeding Hawaiʻi since 1946—almost 80 years! From their iconic pipikaula short ribs and signature butter fish collar to classic staples like lau lau and squid luau, you canʻt go wrong with anything on the menu. So when the opportunity came up to team up with our friends at Helenaʻs again, you know we had to run it back!
First released 11 years ago, our Helenaʻs collab is making a long-awaited return this Saturday, consisting of a 59FIFTY fitted, three 9FIFTY snapbacks, one 9FIFTY trucker snapback, and two tees. All items feature the classic Helenaʻs logotype originally hand-drawn by Winnie Ing, cousin of owner Craig Katsuyoshi. The tees also pull inspiration from Winnie Ingʻs original hand drawings of local food collaged together.
The 59FIFTY, one of the snapbacks, and the trucker snapback all share the same color blocking, with a black base, kelly green undervisor, and white embroidery all around. The snapbacks also feature a white snap closure. The other two snapbacks—one red and one green, both with gold undervisor, white embroidery, and white snap closure—will be available exclusively at Helena’s. The two tees feature the same design, with one in full color and one in a clean white outline, both printed on black tees.
