Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, April 4 at 11am HST.
Aloha kākou!
Across Hawaiʻi, every island holds a Kona moku—except Maui. Kona, the leeward side, is known for lands that are hotter, drier, and flatter, shaped by the natural balance between Kona and Koʻolau. These moku are more than regions—they are bio-regional systems made up of interconnected ahupuaʻa that sustain life and community.
“Papahi i ka hae o ka lanakila” — Honor the flag of the victor.
The #20 marks 20 years of Fitted on Kona Street in the Kona moku of Oʻahu—honoring legacy, resilience, and the communities that continue to carry it forward.
Introducing:
Fitted + Paiʻea Projects KONA HEAT Basketball Jersey
Fitted + Paiʻea Projects KONA MUA Ripstop Snapback
Proceeds from the Kona Heat Collection will support the Hawaiian Council’s Kākoʻo Mai Fund, helping Native Hawaiian communities impacted by the recent Kona Low storm systems.
#KonaMua #KonaHeat #PaieaProjects #FittedHawaii #AlohaAina #KakooMai #SupportLocal
