FITTED + PAIʻEA PROJECTS: WAIKĪKĪ PAOA COLLECTION

Releasing in-store and online this Saturday, August 24 at 11am HST.

He Inoa No Paoa
Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku
(August 24, 1890 – January 22, 1968)
By Daniel Ikaika ito

Duke Kahanamoku is easily the most famous Kanaka Maoli surfer to ever ride a wave. His skill as kanaka he'e nalu (surfer) didn't first make the full-blooded Hawaiian famous. It was actually his ability to ‘au‘au (swim) that made him a household name as an Olympian. Regardless of how we know “The Duke” – and or what achievements we attribute to this kane (man) – his ‘ohana (family) knew him as "Paoa."

We pour out some kamapane (champagne) to the legacy of this moho (champion) with the Waikīkī Paoa Collection:

FITTED + Paiʻea Projects Aloha 9FIFTY Snapback (Black)
FITTED + Paiʻea Projects Kamehameha 9FIFTY Snapback (Black)
FITTED + Paiʻea Projects Paoa Jersey (Black/‘Ōlino ‘Ele‘ele)
FITTED + Paiʻea Projects Paoa Pelagic Aquatek HFS (White)

The Fitted + Paiea Projects Paoa Jersey (Black) features an ‘Ōlino ‘Ele‘ele print. ‘Ōlino is the word nā kupuna (the ancestors) used to describe the “bright, brilliant, dazzling, gleaming; brightness, glare” that the sun creates when it shines through the water and creates a glare on the bottom of the ocean. ‘Ele‘ele is “black” in Hawaiian as this basketball jersey draws inspiration from the late Black Mamba whose numbers were “8” and “24” and who was also a champion like Paoa.

Born August 24, 1890 (8/24) in Honolulu, Paoa was the hiapo (eldest) of nine children. His mother, Julia Pa‘akonia Lonokahikina Paoa, and father, Duke Halapu Kahanamoku, both had close ties to the family of  Pai‘ea (King Kamehameha The Great). His father was named by Princess Bernice Pauahi Bishop – the founder of the Kamehameha Schools – in honor of the arrival of England's Duke of Edinburgh in 1869. Hence, the hiapo of ‘Ohana Kahanamoku – who we know as "Duke" or "The Duke" – was lovingly called "Paoa" by his family.

Since ‘Ohana Kahanamoku had pilina (connection) with the chiefly circles of Pai‘ea, they had the familial privilege of being the designated kahu of some of the aliʻi’ lands of Waikīkī. Paoa's father was a policeman. His mother – whose maiden name was “Paoa” – was a servant leader that dedicated her life to participating in charitable organizations, specifically healthcare. During World War I, she was a pivotal leader of ʻAhahui Keʻa ʻUlaʻula (The Red Cross) in Honolulu. She was a member of the Kapiʻolani Maternity Association, the Daughters of Hawaiʻi and ʻAhahui Kaʻahumanu (The Ka‘ahumanu Society), which helped to care for families who had suffered the loss of family members as a result of Western disease. In those days, the Kingdom of Hawaiʻi was still suffering from the dramatic loss of life due to measles, bubonic plague, and leprosy epidemics, amid a global pandemic of influenza that killed about one million people worldwide.

Paoa was blessed to grow up in a large Hawaiian family and have solid parents that exemplified Aloha, but his formative years were turbulent times for the Kingdom of Hawai‘i. King Kalākaua ruled the Kingdom of Hawai‘i when Paoa was born. By the time Paoa was two years old, 13 haole businessmen overthrew the Kingdom of Hawai‘i with the might of the U.S. Marines and imprisoned Queen Lili‘uokalani in ‘Iolani Palace on January 17, 1893. Paoa was three when the Republic of Hawai‘i became the de facto government on July 4, 1894. The United States of America annexed Hawai‘i on July 7, 1898, and established the Territory of Hawai‘i when Paoa was nine years old. 

Paoa was raised on the shores of Kālia on O‘ahu, where the Hilton Hawaiian Village sits today. He was naturally gifted in the ocean as a swimmer, bodysurfer, surfer, diver, canoe paddler, fisherman and sailor, embodying the Hawaiian lifestyle of what the modern world calls a "waterman." He attended Waikīkī Grammar School, Kamehameha School for Boys and McKinley High School, eventually dropping out of school.

In 1911 – along with his friends William A. "Knute" Cottrell, Kenneth Winter, Edward Laleleihealani "Dudie" Miller and other Kanaka Maoli surfers– Paoa formed Hawai‘i's first surf club, Hui Nalu. Hui Nalu was in response to the formation of the Outrigger Canoe Club, which was a racially segregated organization for haole elite at the time. Many of the early members of the Outrigger Canoe Club were instrumental leaders in the coup d'etat of Queen Lili‘uokalani and the Hawaiian Kingdom. Later in the Outrigger Canoe Club's history they would eventually allow Native Hawaiians and other minorities to join, and herald Paoa as a hero of the club who taught members the waterman lifestyle. 

In the same year Hui Nalu was established, a 20-year-old Paoa would break the American 50-yard swimming record by more than a second and crush the 100-yard record by more than four seconds. Utilizing his famous “Kahanamoku Kick” to beat world records, Paoa would go on to become a six-time Olympic medalist in swimming and water polo:

The numbers on the tag of The Fitted + Paiea Projects Paoa Jersey – 12, 20, 24 – commemorate the years Paoa won medals at the Olympics.

Although the world was introduced to Paoa as an Olympic swimmer, he will forever be the father of modern surfing. While returning from the Olympics in 1912, Paoa brought surfing to the East Coast of the U.S. with he’e nalu exhibitions at New Jersey’s Atlantic City. Two years later he would introduce the Hawaiian style of surfing to Australia, and in 1915 Paoa would bring he’e nalu to Aotearoa (New Zealand). His surfing exhibitions in the Southern Hemisphere attracted crowds by the thousands. In 1917 – in the prime of his swimming career – Paoa famously rode a legendary mile-long, big Waikīkī wave from Kalehuawehe (Castle’s) to Kapuni (Canoe’s).

We celebrate Paoa’s legendary ride at Kalehuawehe with an ‘Ōlelo Noeau on the Fitted + Paiea Projects Paoa Jersey tag:

Ka Nalu Ha‘i O Kalehuawehe
(The rolling surf of Kalehuawehe)

Today, the hydro foiling community calls linking swells downwind from The Elk’s Club to the Royal Hawaiian Hotel, “The Duke Run.” These waveriders retrace Paoa‘s famous mile-long ride from Kalehuawehe, honoring his memory on modern equipment. The Fitted + Paiea Projects Paoa Pelagic Aquatek HFS is designed for all fans of Paoa and the waterman lifestyle.

Adding to Paoa‘s celebrity status as a waterman, was his brief stint in Hollywood. He appeared in 14 films between 1925-55, and most notably played the character, Ua Nuku, in the 1948 feature, “Wake of the Red Witch,” which starred John Wayne and Gail Russell. Another notable film Paoa appeared in was the 1955, comedy-drama, “Mister Roberts,” where he played a “native chief” alongside Henry Fonda and James Cagney. Not surprisingly, many haole actors and athletes became friends with Paoa, often hitting up the Kanaka Maoli whenever they visited Waikīkī.

Perhaps, what is lesser known – and more noteworthy – were the ocean rescues Paoa made while living in California. One documented rescue occurred on June 14, 1925, when he rescued eight men from a fishing vessel that capsized in heavy surf while it was attempting to enter the city's harbor. Paoa’s heroic use of papa he‘e nalu (surfboard) led U.S. lifeguards to adopt the surfboard as standard equipment for water rescues.

Following his stint in Hollywood, Paoa held many different jobs when he returned home: stevedore, surveyor, gas-station owner, and City Hall janitor. In 1932, Paoa was elected as Sheriff of Honolulu and served for 13 consecutive terms till 1961. He was – and always will be – regarded as Hawai‘i’s ultimate Ambassador of Aloha, hosting visiting celebrities and dignitaries throughout his lifetime.

On August 2, 1940, Paoa, 50, married dance instructor Nadine Alexander, 35, who moved to Hawai‘i from Ohio, when she was hired to teach at the Royal Hawaiian Hotel. Paoa and Nadine would not have any children.

In 1961, Honolulu disc jockey Kimo Wilder McVay became Paoa’s manager, and licensed his name and likeness across several commercial endeavors:  restaurant, Invitational Surfing Championship and signature merchandise (floral-print shoes, aloha shirts, surfboards, paipo boards, skateboards, ukulele and table glasses).

On January 22, 1968, Paoa died of a heart attack at the age of 77. He was the first inductee into the International Surfing Magazine Hall of Fame in 1966, as well as the Huntington Beach Surfing Walk of Fame in 1994. He was inducted into the International Swimming Hall of Fame in 1965 and the United States Olympic Hall of Fame in 1984. Paoa is the only surfer to appear in portraiture on the covers of both Surfer and Surfing magazines and Surfer named him the "Surfer of the Century" in 1999. A 17-and-a-half- foot bronze statue of Paoa stands at Kūhio Beach in Waikīkī and was dedicated in 1990. Another bronze statue of Paoa surfing was unveiled at Sydney's Freshwater Beach in 1994 as the centerpiece of a commemorative park. The U.S. Postal Service issued a stamp honoring Paoa in 2002. In 2013, The Inertia website named him the most influential surfer of all time. In 2021, Sidewinder Films released “Waterman,” a documentary detailing the extraordinary life of Paoa. Today, California-based company, Malama Pono LLC, owns the trademark to Duke Kahanamoku’s name and likeness after a lengthy, litigious battle that spanned from the early- ‘70s to the late-2000s. This haole ownership of Duke Kahanamoku’s name and likeness by a haole entity remains a point of contention for ‘Ohana Kahanamoku and many Kānaka to this day.