Releasing exclusively in-store and online this Saturday, May 6 at 11am HST.


Aloha kākou!

We have a special water-centric collection releasing this Saturday, with the anchors of the collection being a four-piece collaboration with the amazing team over at Pelagic, who specialize in premium fishing gear.

We specifically selected Pelagic’s custom-made, proprietary Aquatek Hooded Fishing Shirt as the base for our new FAD design (FAD in fishing terminology is a Fish Aggregating Device, used to attract pelagic fish such as marlin, ahi, and mahi-mahi). The Aquatek Hooded Fishing Shirt features 100% nylon construction, crafted to be ultra soft yet built to withstand an active lifestyle—featuring 50+ UPF protection, moisture wicking properties, vented areas for airflow, and is water and stain repellent. 

The FITTED + Pelagic FAD Aquatek Hooded Fishing Shirt comes in four colors—white, slate, smokey blue, and turquoise. White and slate are in-store exclusives, while smokey blue and turquoise are online exclusives.

Alongside the Aquatek Hooded Fishing Shirt is a new Kamehameha 9FIFTY snapback, featuring a black 100% nylon micro-ripstop base, white snap closure, and white embroidery all around—the perfect compliment to the active lifestyle and made for the elements.

We’re also releasing two FAD tees and a FAD tank top to round out the collection. The tees come in heather gray or white, and the tank top comes in white, all with a multi-colored graphic on the back and a black graphic on the front.