Releasing exclusively in-store and online this Saturday, September 19 at 11am HST.
Aloha kākou!
Earlier this year, we introduced IMMORTALITÉ, a collection inspired by Princess Victoria Kaʻiulani and the pieces of her life that continue to speak long after her passing. Her paintings, pressed flowers and personal journals became the foundation for a collection centered around memory. These memories recognizing the things we continue to carry forward.
The latest installment of IMMORTALITÉ revisits familiar artwork through a new palette, pairing the understated tones of Graphite and Stone with Dophin Blue and White.
Leading the release are two new interpretations of our ISLAND ROSE headwear.
The caps work as counterparts to one another, reversing the same neutral palette across two silhouettes. Graphite and Stone give the artwork a quieter presence this time around, allowing the embroidery and details of the Island Rose to stand at the forefront.
Returning alongside them is the IMMORTALITÉ TEE, in Dolphin Blue and White.
Across the back, imagery drawn from Kaʻiulani's botanical artwork is layered beneath the repeated Immortalité script — the same repetition that defined the original collection. When we first introduced the design, repetition became a way of speaking to memory: something said again and again until it becomes impossible to forget.
And that's why it felt right to bring this one back.
The colors can change. The silhouette can change. Time moves forward.
The story remains.
