Releasing exclusively in-store and online this Saturday, August 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Tomorrowʻs release brings back one of our most popular and original patterns, the Kālā pattern, and covers another one of our private label hats, this time around a 5-panel camper. The camper features 100% cotton ripstop construction, with the colorful Kālā pattern over black background and white crown and crest embroidery on the side and back, respectively. the 5-panel camper also features a black clasp closure in the back. A matching Heraldry tee and tank top are releasing as well, with the Kālā pattern filling the large back crest and black print everywhere else, on both a white tee and white tank top.
Momoe Aku I Mua
Move forward with determination
We hope this message finds you and your ʻohana healthy. As you may have noticed, we have been testing a new hat style. Over the past two years, we have been developing a partnership with a USA-based manufacturer to design and offer headwear under the specs and quality we feel are on point. We can control most details from start to finish and offer our customers a viable option when buying and collecting our product. The timing could not have been any better; last year, when COVID-19 shut down all operations. The team scrambled to keep the lights on and fill the proverbial shelves with products and projects to keep the dream alive! The initial blow of shuttering subsided for a short while until it was apparent that all sectors of every market, from supply chain to sale, was affected! Our most significant partner, New Era Cap, has informed us that everyone will see production hiccups through 2021. As unfortunate as that sounds, we are no stranger to resiliency. As the world combats this virus, it is essential to work together and show Aloha where we can! Momoe Aku I Mua (Move forward with determination)! As our ancestors stood at the water’s edge, not knowing the perils and triumphs that await, it is this optimism that fuels! We will be formally launching this new manaʻo nui in due time. As our community has proved its pili towards FITTED, we will reciprocate.
From our ʻohana to yours, stay safe and healthy.
Aloha I kekahi e kekahi, Malamā aina, Malama pono
Mahalo, Mahalo, Mahalo
FITTED
