Releasing exclusively in-store and online this Saturday, October 25 at 11am HST.
Aloha kākou!
This Saturday’s release takes it back to the golden era with raw, vibrant, and unapologetic steeze of the 90s hip-hop scene. From freestyle ciphers in New York to backyard kanikapila sessions in Nānākuli, both cultures thrive on rhythm, community, and vitality. The islands have long carried their own flavor of hip-hop combining our aloha with attitude, and storytelling with style.
With that mindset, we’re proud to present our All In Check Tee. Drawing inspiration from Busta Rhymes’ explosive anthem “Woo-Hah!! Got You All in Check,” we flipped that energy island-style infusing the “WOO-HAH!!” with a Hawaiʻi twist, turning it into our own statement, acknowledgement, and a call out to our strong spirit... CHEE-HUU!! Our All In Check graphic will be available and printed on our premium black tee.
Alongside the tee, we're also coming correct with the release of a Kamehameha in a 9FIFTY and 59FIFTY combo. The Kamehameha caps are constructed in all black with yellow embroidery hits on the front and back. A white snap closure is called out for our 9FIFTY.
To cap this release off we are honored to have our family and Nānākuli native I.A. (@ia808) join us in-store. I.A. has been a proud FITTED ambassador from day one repping our fits in music videos, performances, and on stages that celebrate Hawaiʻi’s unique style in the hip-hop scene. Throughout the years I.A. has continuously shared his voice and talents to the people of Hawai'i and has been serving aloha on the daily.
As part of this in-store exclusive release, we’re offering a special giveaway. With the purchase of our All In Check Tee, you’ll receive one (1) free "Coat of Arms" cap by The Kama'aina Classic. Once a purchase of the shirt is made you may choose between the Camo Green Trucker or the original Natural/Black colorway. These will be available only while supplies last. Again this is an in-store exclusive giveaway, so come early and catch the drop live.
Whether it's I.A. on the mic or FITTED on the block, you already know we got you all in check.
