Releasing Saturday, Sept. 29th.

Aloha kākou!
New release for this Saturday, Sept. 29th: Our Līhau pack which consist of a t-shirt and new New Era FITTED snapback. Līhau in Hawaiian roughly translates to "moist and fresh, as in plants in the dew or rain." Basic botany tells us that dew is formed on flowers, leaves, grass etc. when the temperature drops below the ambient (surrounding) temperature. This creates condensation in the form of water droplets (or frost in freezing temperatures). Obviously this is an excellent method of retaining moisture in plants during high heat days or droughts. Morning dew also helps us as humans feel reinvigorated in the mornings and is considered in some cultures, including Buddhism and Hinduism as beneficial to the root chakra. In Hawaiʻi, it's just a beautiful sight to see in the mornings, and, as mentioned above, helps one feel re-energized in order to get the day going off on a positive note. For this pack, we used the līhau inspiration to create a custom snapback and tee. The snap features an all over floral print with a white rope that runs across the front, with a green underbill and yellow sweatband on the inside, and a white snap. The logo tee, all black, features the floral print with white stroke, and white crown.