Releasing exclusively in-store and online this Saturday, July 25 at 11am HST.
model : hawaiisneakeheads
Aloha kākou!
There are certain pieces that naturally earn a place in the rotation.
The hat that's always within reach before heading out the door. The hoodie that gets thrown on for an early morning coffee run or a late-night cruise. The tee that somehow finds its way back into the laundry every week because it's become a favorite. They're the pieces you don't have to think twice about. They simply become part of your everyday.
Drawing inspiration from timeless color combinations that have long been appreciated throughout sneaker and streetwear culture, the collection blends clean neutrals with vibrant pops of color that feel both familiar and effortless. Surrounded by sneakers, skate decks, vinyl, and everything that's been collected over time, each image reflects the lifestyle that continues to influence the way we design.
Leading the release are three new MUA headwear styles. A new sillouhette we're introducing is our MUA A-FRAME FITTED which arrives in black, while the MUA SNAPBACK features a gray crown paired with a black visor. Rounding out the collection is our MUA A-FRAME SNAPBACK combining a crisp white crown with a black visor. All caps display a lava red undervisor.
The apparel follows with the latest additions to our MILANO collection. The chrome-inspired Platinum graphic returns on both a vibrant neon green tee and a clean white tee before making its way onto our HEAVY FLEECE ZIP-UP HOODIE. Designed as everyday staples, each piece is equally at home layered with your favorite outerwear or worn on its own, becoming another reliable option in your weekly rotation.
