Releasing tomorrow, August 31st

Aloha kakou!
Tomorrow we're debuting another new tee: Nalu. It's a salute to the world-acclaimed sport that our ancestors invented a couple of centuries ago, and the heart and soul that's shown when one is looking at a twenty-foot face. The original culture of surfing is a spiritual one: looking for the perfect tree, digging up that tree placing a fish at the hole which was an offering to the Gods. Even the construction of the surfboards was extremely meticulous. The colorful graphic on the front is of the perfect wave in the perfect setting. Accompanying the shirt is a custom teal Kamehameha fitted with a purple brim and white Kamehameha logo.