Aloha kākou!
Since 2005, the sports cap has been our canvas, our cornerstone, and our culture. From 5-panels to campers, snapbacks to dad caps, trucker hats to fitteds, straps, beanies, and buckets. These aren’t just hats, they’re how we move, express, and connect.
January 15 is National Hat Day, and we’re paying homage to the main ingredient with 30% off all headwear starting Wednesday, January 15, until Sunday, January 19, online and in-store (excludes January 18 release).
This is bigger than fabric and stitching; it’s about the fit, the history, and the identity we build through story.