SPRING 2014 D2 “LEGACY” (FINAL RELEASE)


Releasing in-store and online this Saturday, May 31st, 2014.
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[Photo credit: @ryagra]
Aloha kākou!
It’s been an incredible journey as we shared a piece of our history with you week after week. As we bring this collection to a close, would like to send out a huge mahalo to all of our customers for the continued support throughout the years, since our inception to present day and beyond. You are the ones who made this collection possible, because without you, we would have no legacy. M A H A L O !
This Saturday marks the conclusion of our Spring 2014 D2 “Legacy” Collection, with the following releases based off memorable designs from our past.
 
Fasi 59FIFTY
We are bringing back the precursor to our popular Cheehuu design—the Fasi—which was designed as a tribute to Frank Fasi, the longest serving mayor in Hawaii. During his tenure he created his own legacy, one that includes opening the Neal S. Blaisdell Center, creating the Summer Fun children’s program, starting the annual Honolulu City Lights festival, and arguably his most important accomplishment: establishing TheBus, which has been recognized as a national award-winning public transportation system. We first released the Fasi hat on Black Friday back in 2007, in a green/red/yellow colorway limited to only 50 pieces. The second time around we released it in black denim with tonal black embroidery and a red undervisor. For this special release, we are bringing the Fasi back on an indigo denim 59FIFTY, with white embroidery all around. Bold contrast is provided by the red undervisor, eyelets, and top button.
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“Pride of the Pacific” Tee – White
Featuring our classic “Pride of the Pacific” pattern—originally released in 2010 on a v-neck tee—printed all over in red on a white tee. The printing process on this shirt is unique in that the pattern was printed on the inside of the shirt rather than the outside. This allows for a subtle, muted look to the overall shirt.
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