Releasing exclusively in-store and online this Saturday, March 12th at 11am HST.
Aloha kākou!
For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.
Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.
Name: Mary-Anne T. McMillin
AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl
Title/Position: Shop Girl
Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.
One thing you can't live without? Family including my dog Allie
What are you doing when you aren't working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend
Favorite FITTED hat? Black Day Tripper Snapback
What inspires you? Education & a child’s Imagination
By Mary-Anne T. McMillin

Dedicated to my 2015 Farrington High School Junior Varsity Cheerleading Competition Squad.
As soon as I heard that FITTED was allowing us to design hats of our own, I was stoked and automatically thought of Farrington High School, where I graduated from. I knew that I had to make a maroon and white hat to represent my old high school and my current cheerleaders. Maroon faux leather with a white Kamehameha, undervisor, button, and snap is what I went for. It is named Ke Kiaʻāina Kamehameha because Ke Kiaʻāina means The Governor in Hawaiian and the Governor is our school mascot.
I started cheerleading during my sophomore year in high school, eventually becoming the captain of the Varsity team as a senior. After graduating high school, I worked as an assistant coach for the JV team for a couple of years with my old head coach, Brandy. Today, I am one of the head coaches of the JV team, with the help of Kara (our other head coach), Aljay, Jonah, and Dylan, all of whom are former Farrington High School cheerleaders. We also have a new coach from the mainland named Holly who helps out with our team as well. Although I’ve been around cheerleading for a while and should know what I’m doing, I can never do it all on my own—I will always have the other coaches to count on for help and vice versa.
High School cheerleading is broken down into two parts: Sideline Cheerleading and Competitive Cheerleading. Competitive High School Cheerleading happens every year for a few months. Cheerleaders work hard for a 2-minute-and-30-second routine that consists of many aspects to represent how skilled and creative they are. There are only four competitions per year: Preseason, Easterns/Westerns, OIA, and State Competitions. That is, if you are lucky to make it through each one. This past year, we as coaches had to choose cheerleaders from our team with skills that could prove valuable in competition. We chose nine junior varsity cheerleaders consisting of six girls and three boys as our squad for the season.
As competition season went by, we saw these girls and boys work incredibly hard for what they wanted. They persisted and made history for the Farrington JV cheer team twice—by placing first during our Easterns competition and placing second at our OIA competition, thus earning them a spot to perform as an exhibition performance at the State Competition. The nine competitors did an amazing job this past season, so I thought it would be great to give them recognition in some way. Although some may think they're just JV cheerleaders and that the Varsity level is harder, they are still competitive athletes and they represented our team and Farrington High School in the greatest way possible. I’d like to thank the cheerleaders and all of the other coaches for all the hard work they put into another amazing season. Now onto the next season...Good luck Govs!!
#FarringtonGSquad #NoFearAllCheer #OneTeamOneFamily
We'll also be releasing a new colorway of our Who The Crown Fits 2 tee, printed in maroon on a sand colored tee. The perfect compliment to the Ke Kiaʻāina Kamehameha snapback.