Releasing at select stockists next week.
Model: Kelsie Megan (@kmwml)
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
Koa Tree Camo Nihi 5-Panel Camp
Featuring the Koa Tree Camo on the visor and front panel, along with white mesh on the side panels and black on the top panels. The back shaka and side crown are embroidered in black, while the New Era logo is stitched in black and white. The front Nihi logo is presented as a stitched-on, molded rubber patch. It’s finished off with a black strap and clip enclosure around the back.
Lawaiʻa Tee – Black
This tee’s name means "fisherman/to catch fish” in Hawaiian. The inspiration is clear on the back, which features a full sublimated print of a white fishing net, creating a surreal all-over pattern. The tee itself is a polyester blend fabric that is cut and sewn to our own standard-fit specifications. The front features a clean and simple FITTED crest on the upper left chest.
Fitted Hawaii Fishing & Hunting Lodge Tee – Heather Gray
Created as a nod to traditional fishing/lodge shirts, but with a local twist. On the large back design, you’ll notice the Koʻolau Mountain Range along the top with a fighting mahimahi below the words. A small black and white FITTED crest is seen on the upper left chest area.
