Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.
blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We've shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.
Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.