Releasing in-store, online, and at select stockists this Saturday, July 12th, 2014.
We present to you the fifth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.
A bright floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times.
Maiʻa Cheehuu Snapback
Features a topaz crown with white front logo, gray New Era logo and side crown, and gray/white back crest embroideries. The top button and visor feature the Maiʻa pattern printed on inside out linen while the sweatband is bright mango. Topped off with a white snap enclosure.
Maiʻa Brigante Strapback
Features a black crown, honey dew eyelets, topaz sweatband and side crown, white back crest, silver New Era logo, and mango top button and undervisor. The strap and uppervisor feature the Maiʻa pattern printed on inside out linen, while the front logo is embroidered in white, silver, mango, topaz, and honey dew.
Kālā Pepa Kamehameha Snapback
Features a black woven performance polyester crown, with white front logo, back crest, and snap enclosure. New Era logo and side crown are embroidered in black, while the Kālā Pepa pattern covers the entire visor and top button, printed on a lightweight polyester canvas.
Maiʻa Aloha Tee – Silver
Features a Maiʻa filled Aloha logo on a silver tee, with white outline and crown on the back.
Maiʻa Aloha Means Hello Tee – Arctic Gray
An arctic gray tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in white outlines filled with the Maiʻa pattern.
Kill Them With Aloha Tee – Black
Our military inspired design in clear gel and white on a black tee, which is a nod to the military presence in Hawaii during the WWII era.