Releasing in-store and online this Saturday, June 28th, 2014.
We present to you the third release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.
This pattern is an amalgamation of Hawaiiʻs lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Indigenous birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.
A collage of early Hawaiian bank notes that used to be in circulation. "Kālā pepa" refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times.
Vanquish Cheehuu 59FIFTY
All over sublimated Vanquish pattern on a full polyester Tuflex 59FIFTY. Features white embroidery all around with a mango undervisor, sweatband, and top button.
Kālā Pepa Aloha Snapback
The crown features an all over sublimated Kālā Pepa pattern on nylotop-like material, similar to bank deposit bags. The visor and top button are done in cork while the eyelets, back crest, and side crown are deep ocean blue. Also features a white front logo and snap enclosure.
12” cuffed navy beanie with white Aloha embroidered on the front.
Slaps Wind Beanie
12” cuffed black beanie with Hawaiian flag in grayscale and mango outline.
Aloha Means Hello Kālā Pepa Tee – Black
A black tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in clear gel outlines filled with the Kālā Pepa pattern.