SUMMER 2014 “PERCEPTION” DELIVERY 2 (SECOND RELEASE)


Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.
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Aloha kākou!
We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

 
Maiʻa Bucket
Features an all-over Maiʻa pattern printed on polyester poplin.
front
 
Mai‘a Pacific Standard 5-Panel Camp
Our Mai‘a pattern printed on polyester poplin. Features our Pacific Standard label stitched on the front with white side crown and back crest, along with a black strap.
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back
left
right
 
Kill Them With Aloha Beanie
12” cuffed heather gray beanie with "Kill Them With Aloha" embroidered in white on the front.
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Maiʻa Aloha Tee - Heather Gray
Features a Maiʻa filled Aloha logo on a heather gray tee, with white outline and crown on the back.
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back
 
Kill Them With Aloha Tee - White
Our military inspired design in tonal white on a white tee with red accents, which is a nod to the military presence in Hawaii during the WWII era.
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back
side
 
Aloha Served Daily Tank Top - Black
Featuring our popular ASD design on a black tank top. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.
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back