Releasing exclusively in-store and online this Tuesday, June 21 at 11am HST.
Aloha kākou!
The second part of our Summer Solstice Collection lands perfectly on Tuesday, June 21, the longest day of the year, also known as the summer solstice, marking the official start of the summer season.
The Mua unstructured strapback features a woodland camouflage base with contrasting white embroidery all around.
The new Power-Up tee is a graphic homage to Mokumanamana, the trek our ancestors took to worship, which was at the sun’s highest peak.
The new 23 Degrees tee showcases a three-dimensional FITTED logotype on the front, complete with cast shadow for added effect. The wearer’s right sleeve features the collection’s crest mark, bearing the words Ka māuikiʻikiʻi o ke kauwela, which literally translates to Summer Solstice.
The Full Tilt long-sleeve tee celebrates summer with a graphic of the world, framing the Hawaiian islands nicely in the heart of the Pacific in between the Tropic of Cancer and Tropic of Capricorn, above the Equator. On the second layer we have the incredibly rare and unique happy-face spider, endemic to Hawaiʻi, which connects both the skies and land. Many stars are born from the Tarantula Nebula, which become woven throughout the night sky and are used by navigators to traverse the ocean. On land, spiders became an inspiration to ancient Hawaiians because of their expert web-making skills, showing them how to weave the best and most durable nets to catch their meals.
