Releasing exclusively in-store and online this Saturday, July 31 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Saturday, we’re excited to release the first batch of a special proprietary silhouette we’ve been working on for quite some time. After many hours of R&D, we’ve finalized our own private label snapback, specially crafted right here in the great U.S. of A., and built to our exact specifications and stringent standards. Both the H Pride and Mua snapback feature high quality 100% cotton ripstop material, with the H Pride in sleek black and the Mua in digi-camo. Both snapbacks were made in limited quantities. White embroidery is featured on both, along with a white...
Releasing exclusively in-store and online this Tuesday, July 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing a set of Kamehameha hats and a new Ala Moana Maiden tee this Tuesday under our FITSTRIKE program. Both the Kamehameha 59FIFTY and Kamehameha strapback feature a navy base with woodland camouflage undervisor and light gray embroidery all around. The 59FIFTY features a classic white inner sweatband while the strapback features a black sweatband, and the strapback also adds a woodland camouflage strap closure. The matching Ala Moana Maiden tee features light gray print on a navy tee.
Releasing exclusively in-store and online this Saturday, July 24 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! As we continue to celebrate our 15 year milestone, we’re taking the patchwork Kamehameha we released several weeks ago and dipping the entire thing in midnight black for a subdued, stealth look, releasing this Saturday. Crafted entirely of premium 100% nylon honeycomb, this triple black edition features the same pattern make-up of the previous Kamehameha, with our Līhau print on the wearer’s right side of the crown, then going clockwise from a top-down view, we have our Trilock Digi Camo, Thief’s Theme, Ua, Island Camo, and Waiʻaleʻale patterns. For the visor, we have our Kālā pattern...
Releasing exclusively in-store and online this Tuesday, July 20 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! For Tuesday’s FITSTRIKE release, we’re bringing back a design we used only once before, called Kōlea, originally created as part of a capsule for a fictional local sports team. The kōlea (pacific golden plover) are known for resilience and persistence, making the grueling journey from Hawaiʻi to the Arctic circle every year. The Kōlea design returns on a black snapback which also features a woodland camouflage undervisor and white snap closure. The front logo is stitched in yellow, black, and white, while the side logo is stitched in yellow and the back logo is stitched in...
Releasing exclusively in-store and online this Saturday, July 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Saturday, we’re releasing a set of 5-panel campers and a new Kill Them With Aloha tee. All three campers feature 100% cotton ripstop construction in black, khaki, and olive, with a Lēʻahi patch on the front, tonal eyelets on the sides, tonal crown on the back, and black clip enclosure. The KTWA tee features olive green print on a sand tee.
