Releasing exclusively in-store and online this Saturday, May 1 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Saturday, we have a matching Mua pair and a new Oversized Native tee. The Mua snapback and curved visor strapback both feature oceanside blue bases with white top button, while the snapback sports a yellow undervisor, all in cotton canvas. On both, the front logo is stitched in a gold-to-white gradient, the side logo is stitched in a tonal oceanside blue, and the back logo is stitched in gold and oceanside blue. The snapback also features a white snap closure. The accompanying Oversized Native tee features navy print on a heather gray tee.
Releasing exclusively in-store and online this Tuesday, April 27 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tuesday’s FITSTRIKE release brings out the 90’s vibes with a pair of bright Mua snapbacks and a new tee design that harks back to those neon-clad beach days. The adult and keiki Mua snapbacks feature upright yellow on the crown with dark gray on the visor, top button, eyelets and snap closure. The front logo is stitched in shades of gray, while the side logo is stitched in dark gray and the back logo is stitched in two shades of gray (just gray on the keiki version). If you grew up in Hawaiʻi in the 90’s,...
Releasing exclusively in-store and online this Saturday, April 24 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Saturday’s FITSTRIKE release consists of a new Brigante 59FIFTY, Brigante snapback, and Kill Them With Aloha tee. The Brigante 59FIFTY and snapback both feature gray crowns with black visors and top buttons, however the visor and button material are different on both—the 59FIFTY features buttery suede and the snapback features traditional polyester. On both, the front logo is stitched in white, red, teal, and light blue, while the side New Era logo is stitched in teal and the back crest is stitched in red and white. They both also feature white eyelets while the snapback features...
Releasing exclusively in-store and online this Tuesday, April 20 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re bringing out a couple Nihi hats and a new Escape to Paradise tee for tomorrow’s FITSTRIKE release. The Nihi snapback features panama tan front panels and visor with black trucker mesh around the sides and back, black undervisor, black top button, white eyelets, and red snap closure. The front Nihi logo is stitched in red, while the side logo is stitched in red and black, and the back logo is stitched in red and white. The Nihi curved visor strapback features a panama tan base with white top button, white eyelets, red front logo, red...
Releasing exclusively in-store and online this Saturday, April 17 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! After a few sneak peeks and a special pre-release contest, we’re bringing you this premium Kamehameha snapback this Saturday, along with a brand new design on a tee and tank top. The Kamehameha snapback features durable and weather-resistant black nylon honeycomb ripstop covering the entire crown and visor, with red nylon honeycomb ripstop on the undervisor and inner sweatband. The front, right, and back embroideries are all red, while the eyelets, New Era logo, and snap closure are all white. A hae Hawaiʻi/ASD tag in the back completes the look. The new Unsinkable design honors the...
