Releasing exclusively in-store and online this Saturday, February 13 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have a new Brigante snapback and two new coach jackets releasing this Saturday under our FITSTRIKE program. The Brigante snapback features a light teal base with black visor, black top button, rifle green undervisor and white snap enclosure. It also features rifle green eyelets, rifle green side New Era logo, black and red back crest and a front logo stitched in red, white and rifle green. Both the black and woodland camouflage colorways of the Heraldry coach jacket feature 100% nylon outer shells for protection from the elements and 100% polyester lining for comfort. They...
Releasing exclusively in-store and online this Tuesday, February 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have a special release this Tuesday, just in time for Valentine’s Day. The Cheehuu snapback features red 100% nylon honeycomb ripstop over the entire crown and visor, with white eyelets, white embroidery on the front and sides, red and white embroidery on the back, and a white snap enclosure with a hae Hawaiʻi/ASD tag attached. We brought back a fan favorite tee design from Valentine’s Day two years ago, the Brigante Valentine’s, which changes the palm tree and ocean scene for a large red rose, and the ASD slogan changes to “Aloha Served Nightly” because,...
Releasing exclusively in-store and online this Saturday, February 6 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! When I first heard the line “I bet a trip to Maui on it” from track 8, “Can I Live” from the debut album from Jay-Z, I rewound it six times to make sure I heard it correctly. Did Jay-Z just spit Maui on what I considered a five mic album? In 1996 getting info was slow—very slow! Magazines, random MTV spots, and the back of album covers were the extent of catching a glimpse into what our favorite artists were up to. Being from Hawaiʻi, and the country at that, New York hip hop...
Releasing exclusively in-store and online this Tuesday, February 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a new Vanguard snapback, Mua Retro Crown strapback and Aloha tee. The Vanguard snapback features a woodland camouflage base with purple undervisor, purple eyelets and white snap enclosure. The front logo is stitched in white, shades of purple, pink and lava, while the side logo is stitched in white and the back logo is stitched in purple and white. The Mua Retro Crown 9FIFTY strapback features a clean black and white colorway, and the Aloha tee follows suit with white print on a black tee.
Releasing exclusively in-store and online this Saturday, January 30 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Saturday, we’re releasing a new Kamehameha snapback, Scholar snapback, Kamehameha Retro Crown strapback and a brand new tee called Globe Trotteur, all under our FITSTRIKE program. The Kamehameha snapback features a gray base with gray trucker mesh around the back, along with white embroidery on the front, white and gray embroidery on the side and back and a white snap enclosure in the back. The Scholar snapback features woodland camouflage on the front panels and visor and white trucker mesh on the other four panels. It also features black eyelets, black top button, multi-colored front...
