Releasing in-store and online this Saturday, March 1st.
"I have a soft spot in my heart for the 58-year-old iconic resort wear company, Tori Richard. The prestigious brand is known for their discerning taste, amazing color, and intricate art design on every garment they produce. I could not have asked for a more ideal opportunity to start my professional career fresh out of design school. Over the years I’ve kept in contact with the good folks at Tori Richard, visiting often to catch up with everyone and talking with Josh Feldman about everything from kids to cars. When we finally figured out a program that we could execute, we got the green light and went browsing through their archives for a handful of designs that we wanted to work with. I’m a huge fan of all of Tori Richardʻs proprietary fabrics so it was very difficult to narrow it down, but in the end we found some great pieces from their Cotton Lawn program.”
– Keola Naka‘ahiki Rapozo, FITTED co-founder and former Tori Richard designer
This weekend we kick off a month-long capsule release for a special collaboration with Tori Richard, one of Hawaii’s premier resort wear companies. We had the distinct honor of teaming up with them on a collection of New Era snapbacks and 5-panel campers utilizing specially picked out fabrics from Tori Richard’s archives. Because each fabric sheet was unique in design and limited in length, all hats were made in extremely low quantities—some more limited than others. Also, due to the cut-and-sew process in which the hats were made, no two hats are alike.
All fabrics were picked from Tori Richard’s special Cotton Lawn program. Cotton Lawn is made of luxurious, smooth, and crease-resistant fibers, enhanced by a finish developed exclusively at Tori Richard over 25 years ago. It was developed to withstand high temperature and humidity—perfect for Hawaii’s tropical climate.
Every hat in this special collection has a white embroidered crown and crest on the side and back, respectively, as well as our Pacific Standard label on the back, to the left of the snap/strap enclosure. The snapbacks include a white New Era logo embroidered on the side along with a white snap enclosure, while the 5-panel campers have a tonal New Era logo stitched on the side with a brown leather strap and buckle enclosure. All hats contain a Tori Richard label stitched on the sweatband next to our FITTED label, to signify each as an authentic piece in our Tori Richard and FITTED collaboration.
This week we are releasing one snapback and one 5-panel camper from the collection. Please stay tuned in the coming weeks for the rest of the collection.
“Party Line” Snapback in Red
“Thai Batik” 5-Panel Camper in Black