Releasing exclusively in-store and online this Saturday, August 29 at 11am HST
Class is back in session. But we can all agree that some lessons were never meant for four walls.
As another season sets underway, this Saturday we take a familiar logo and bring it outside the classroom. From the University of Hawaiʻi mark to a collegiate-inspired graphic built around our own history, this week’s lineup is rooted in where we come from, what we represent, and the places that continue to shape us.
Consider this one a field study.
The first UH 59FIFTY FITTED cap arrives completely dressed in white offering a stripped-back take. Tonal white embroidery keeps the familiar “H” subtle against the crown, while matching details throughout give the fitted a clean, almost uniform appearance. Simple from a distance, but unmistakable once you get closer.
On the opposite end is our UH 59FIFTY FITTED in a classic woodland camo covering the entire crown and visor, contrasted by gold embroidery across the front. The UH mark stands prominently against the greens, browns, and black of the pattern, while HAWAI'I embroidered across the back finishes the cap with a reminder of exactly where it belongs.
From campus to the trails above the city, it’s a familiar mark placed back into the landscape that represents it.
Taking cues from traditional collegiate graphics our ACADEMICS tee makes an appearance once again on a black tee with gold in the mix showing a nod to the identity and history that have followed us from the beginning. The back features our standard crown in gold.
There’s an obvious academic influence here, but this isn’t about grades, lectures, or textbooks.
It’s about knowing where you come from.
The neighborhood below. The ridgelines above it. The city in the distance. The places, people, and experiences that teach us long before anyone hands us a syllabus.
