Releasing in-store and online this Tuesday, October 27th at 11am HST.
We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).
The first of a matching pair, named after the “Protect & Serve” tee from our archives. Blue denim serves as the base, with washed blue denim on the visor and top button. The front features a leather patch proudly displaying the Kingdom of Hawaiʻi Coat of Arms in red. A leather strap is found around back with a brass buckle, which matches the brass eyelets on all panels. The side crown, New Era logo, and woven X logo have been screen printed onto the denim in white rather than traditional stitching. It also features a red inner sweat band that helps accentuate the whole piece.
Serve 5-Panel Camp
The second of the matching pair, which compliments the Protect Strapback perfectly. It features a nice distribution of blue denim and washed denim all around. It also features the same front leather patch, brass eyelets and buckle, leather strap, and white screen printed logos.
Logo Label Pocket Tee – Black or Heather Gray
A clean and simple pocket tee featuring a small red logo label attached to the pocket. A must for any wardrobe.
Umi A Ola Leather Keychain – Red or Brown
Continuing our use of premium materials, we created a teardrop keychain made of 100% genuine leather. It features a debossed 10 year crest and maile wreath on one side, with FITTED and the decade years on the other. It comes with a dark gray ring but also includes a bronze ring option as well.