Releasing exclusively in-store and online this Saturday, November 12 at 11am HST.
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
Tradewinds Kamehameha Snapback
Our first patterned New Era release of the collection, featuring the new TRDWND_EARTHBLUE pattern printed all over the 100% polyester crown and visor. The front logo is stitched in a complimentary navy blue, while the eyelets and side logos are white. It also features a navy/white back crest logo, contrasting red sweatband, and ASD/Flag tag near the white snap enclosure.
ʻIniki Tee – Black or Navy
Some of you may be familiar with Hurricane ‘Iniki, while some may be too young to recall. The Category 4 hurricane that tore through Kauaʻi on September 11, 1992 (yes, 9/11) was the most powerful hurricane to hit the Hawaiian Islands in recorded history. The image depicted on the front of this tee shows a couple of bystanders watching the severe wind and rain that swept through the islands, with our logo below the bottom right corner. The back features our crown above the collection’s signature mark—the letter F next to the nautical sign flag for F, stylized with tri-locks.