Releasing exclusively in-store and online this Saturday, November 12 at 11am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which...
Releasing exclusively in-store and online this Saturday, November 5 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwell Aloha kākou!This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which...
Releasing exclusively in-store and online this Saturday, October 29 at 11am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!Aside from the breathtaking scenery and abundance of sunshine that the Hawaiian islands provide, one of best traits is actually invisible to the naked eye (unless of course you count the swaying trees)—our natural tradewinds. Those cool winds flowing in from the north east to south west bring a level of comfort that’s second to none. Some people call our trades a “natural air conditioner,” but however it’s described, it’s always with affection. Just saying the term “tradewinds” evokes a sense of elation and tranquility in any local, almost as if a cool breeze just whisked by at that exact moment.The tradewinds are not only relied...
