Aloha kākou,
The color pink (ʻākala) and it's parallels to Hawaiʻi, although few and far between, does resonate in local Hawaiian culture. Whether it's the representation of the official color of the island of Maui, or the color of the facade of the Royal Hawaiian Hotel, the lokelani (or Maui rose) or the color of some species of plumeria, it represents a thread that is woven into the fabric of Hawaiʻi. For Saturday's release, we're releasing a new, pink FITTED logo tee with 3M reflective fill and white stroke and 3M reflective crown on the back. Releasing alongside is a favorite tape of ours, the Mua in camouflage with a series of colors blended together on the Mua stitching with white snap, and black, breathable eyelets. 100% cotton.
