Releasing in-store and online this Saturday, February 15th.“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers...
Drunk off egg nog? Watching football? Just ate and have nothing to do? We haven't forgotten about our out of town Ohana. This one is for you! Use promo code "SERVINGALOHA" upon checkout and receive free shipping on your domestic order from our online store! Mele Kalikimaka & Hau'oli Makahiki Hou from our Ohana to yours!
Aloha! We hope your holiday shopping is going well with no headaches! We wanted to give our customers one last chance to get those much needed gifts, so we decided to keep serving Aloha the only way we know how! We are offering 25% off everything in store for only six hours on Christmas Eve! Mele Kalikimaka & Hauʻoli Makahiki Hou from our ohana to yours!
Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...
Releasing in-store and online this Saturday, November 23, 2013.Aloha kākou!Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special...
