Releasing Wed. August 1st

Aloha kakou!
For tomorrow's release, we've teamed up with our Kona Street brethren at HiLife for a custom New Era snapback x t-shirt combo. HiLife's philosophy holds true to what we at FITTED represent and stand for, so it was a no brainer to put our collective minds together on this project. As with FITTED, HiLife's roots are firmly planted here in the ʻaina and their designs revolve around true Hawaiian lifestyle, not chasing the latest "trending topic." The Aloha Spirit originated in Hawaiʻi, but that doesn't mean it ends here; it extends everywhere and it's apparent with the spread of a shaka and a smile.
The pack includes a FITTED x HiLife New Era snapback, with HiLife's island tree branding in white stitching on the front, and FITTED crest and crown also in white stitching. The t-shirt (black tee) combines our Aloha Served Daily with HiLife's island tree in white on the back, and HiLife branding in white. Releasing in-stores and online tomorrow at 11 AM.