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Releasing Saturday, Sept. 22nd.Background image courtesy of Dakota BrinkertAloha kakou! We've got a grip of product releasing this Saturday (Sept. 22nd). Let's get straight into it. We have two new color ways in our Native script tee: tan with white script and navy blue with white script. Ladies, we also have a new racer back tanktop in black with our Aloha Served Daily logo on the front, white crown hit on the back. We also have a gray FITTED logo tee with a palaka fill, a white tank top with our Glassy graphic, and brought back our The Big Pineapple graphic tee on black with red, gray and blue. All tees have crown hits on the back. Lastly, two new...

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Releasing Saturday, Sept. 8thThe Bitter Water of BattleThe Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.“I mua e nā pōkiʻi a inu i ka wai ʻawaʻawa (Forward, my younger brothers, until you drink of...

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T-Shirt releasing Saturday, August 25th, Snapback releasing Sunday, August 26th.Aloha kakou!With the annual DunkXchange going down Sunday (August 26th) at Loft In Space, we've teamed up with them to produce an exclusive t-shirt and snapback combo. While the shirt won't be available at the DXC (created by FITTED for FITTED, releasing Saturday, Aug. 25th), the exclusive snapback will be available at the DXC event for VIP and at FITTED for purchase on Sunday, August 26th. The snap features all black upper with white brim, Aloha Served Daily / The Pacific Standard in white stitching on the left side, and DXC in white stitching on the back. Extremely limited, so act FAST! Crooks HI collaborated with Good Wood NYC on the...

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